At ASAP’s Business of Farming conference, a daylong conference that provided 250 farmers in the region with critical resources to minimize risk and access opportunities in local markets, ASAP coordinated a ‘farmer-buyer matchup’ for new and beginning farmers and the buyers for groceries, restaurants, and institutions. From this networking opportunity, William, a Western North Carolina farmer, secured a market for his new Mountain Majesty tomatoes with the Ingles regional grocery store chain. As stated by William, “I am going to sell them all I can grow for a great price.”

Two men sitting in a coffe shop.